Gaia is a brand of light alcoholic cider suitable for alternative diets. The brand draws inspiration from Greek mythology and the Mediterranean aesthetic, and its name comes from the Greek goddess Gaia, known as Mother Earth. The Mediterranean climate and fruits inspire Gaia's branding and flavours.

The Gaia Passion Series is launching new flavours, including Passion Fruit & Lime and Pomegranate & Orange. The event will take place on a rooftop bar, a sunset party with soft electronic and House music. Light appetizers that pair well with Gaia's ciders and gin will be served. The event's concept will be compatible with the brand's aesthetic.