Crown Royal Campaign Project
This project was developed as part of a school assignment, where I had the opportunity to collaborate, design and execute a captivating campaign focused on the Royal Crown.
Campaign
Sharing Moments:
Encouraging individuals to share their memorable experiences related to Crown Royal using the hashtag #CrownMoments.
Prize giveaways for submissions:
Offering exciting rewards to recognize and incentivize the best entries shared within the #CrownMoments campaign.
Influencer collaborations:
Partnering with influential individuals to amplify the reach and impact of the Crown Royal brand, leveraging their networks and creative influence
Promoting the Crown Royal premium quality whiskey by creating a buzz through a captivating campaign and leveraging the hashtag #CrownMoments.
#CrownMoments
Campaign Objective
KPIS
Impressions:
Measuring the total number of times our content is displayed to users on social media, providing insights into the overall reach and visibility of our campaigns.
Follower count:
Tracking the growth and engagement of our social media audience by monitoring the number of followers we have across platforms.
Comments on "Which Crown Royale bottle would you like to win?":
Analyzing the number and sentiment of comments received on a specific post, gauging audience interest and preferences regarding our product offerings.
Hashtag mentions:
Monitoring the frequency and engagement of user-generated content that includes our branded hashtags, indicating the level of community involvement and brand advocacy.
Post reach:
Evaluating the number of unique users who have viewed our social media posts, indicating the extent of our content's exposure.
Sales:
Tracking the direct impact of our campaigns on sales figures, and observing any increases or patterns that can be attributed to our marketing efforts.