La Roja Spice
Authentic Mexican Flavours
La Roja Spice is a bold and vibrant brand specializing in authentic Mexican spices and seasonings. The packaging design reflects Mexican cuisine's rich cultural heritage and dynamic essence through a carefully crafted visual identity.
Tool
Photoshop
Illustrator
Year
2025
DESIGN CONCEPT
The packaging is inspired by the warmth and energy of Mexico, featuring vibrant deep reds, earthy oranges, and warm yellows that reflect the richness of the authentic spices. The typography strikes a perfect balance between rustic charm and modern simplicity, creating a look that is both handcrafted and contemporary.
Packaging Strategy
The front panel is designed to be eye-catching, with a clear emphasis on the brand name and product type. The back features a short, engaging brand story and key selling points, ensuring a connection with consumers. The overall structure ensures the packaging is both aesthetically appealing and practical for retail display.
Rojo Spice embodies the spirit of Mexican cuisine, bringing bold flavours to every kitchen through a visually striking and culturally rich packaging design.
