Giants & Gentlemen Brand Campaign
Tool:
Photoshop
Year
2023
This project was developed as part of a school assignment, where I had the opportunity to collaborate, design and execute a captivating campaign for the Giants & Gentlemen (G&G) brand.
Campaign Objective:
The main objective of the campaign is to showcase the boldness and uniqueness of Giants & Gentlemen's products, particularly their Old Tom Gin. The goal was to encourage consumers to step out of their comfort zones and embrace new experiences while building brand awareness and loyalty among urban dwellers aged 25-49.
Approach:
By implementing this multi-channel approach, the campaign aimed to capture the attention of the target audience, build brand awareness, and foster brand loyalty. Each component of the campaign was carefully designed to showcase the boldness and uniqueness of Giants & Gentleman.
Social Media Strategy
The campaign leveraged social media platforms to engage with gin enthusiasts and create a strong online presence for Giants & Gentlemen. Engaging content was created, featuring visually appealing images, videos, and informative posts about the brand's history, production process, and flavour profiles. A branded hashtag was introduced to encourage user-generated content and foster a sense of community among gin lovers.
Experiential
Events
As part of the Giants & Gentlemen Brand Campaign, a series of experiential events were organized in collaboration with popular bars and restaurants. These events aimed to generate buzz and create a memorable brand experience.
Through mixology demonstrations, tastings, and custom cocktails featuring Giants & Gentlemen's Old Tom Gin, attendees had the opportunity to engage with the brand, learn about its unique qualities, and share their experiences on social media. By partnering with well-known establishments, the campaign aimed to enhance brand visibility and create a lasting impression among the target audience.
Out Of Home
Advertising
Strategic out-of-home advertising was employed to reach a wider audience. Attention-grabbing visuals were displayed on billboards and bus shelters in high-traffic urban areas. Street teams were deployed to engage with passersby, distributing promotional materials and providing information about the brand.
The messaging emphasized the boldness of Giants & Gentlemen's Old Tom Gin, encouraging individuals to try something new and exciting.
